National Brands

The short-term impact of COVID-19 on the retail industry cannot be overstated and the long term trends are still developing, but it’s clear that COVID-19 will accelerate preexisting trends - one of which is (Buy Online, Pickup In Store) BOPIS. According to an April 9, 2020 article by TechCrunch:

“Record demand for online grocery shopping amid the COVID-19 pandemic has sent the apps for grocery pickup and delivery services up the charts. Walmart Grocery, as a result, has now hit an all-time high in downloads — grabbing the No. 1 ranking position across all Shopping apps in the U.S. on April 5, 2020, and surpassing Amazon by 20%, according to a new analysis from app intelligence firm App Annie.”

As retailers develop their BOPIS strategies, they need to maintain a consistent brand message and make the customer journey as frictionless as possible. Clear and durable pavement markings that seemlessly and safely direct customer traffic to the designated pickup area is essential. Our TrafficScapes® portfolio of horizontal surface branding products deliver the durable, cost-effective, answer to one piece of their BOPIS brand strategy.

Contact our National Accounts Manager today to learn more.

Peter Dytrych - National Accounts Manager - Specialty Markets   630-777-5538

National Brands Brochure

The Chick-fil-A® logo and “Home of the Original Chicken Sandwich®” are registered marks of CFA Properties, Inc.
The “M” design is a registered mark of McDonald’s Corp.
Kroger® is a registered mark of the Kroger Co.
The “Pickup” design is a registered mark of Walmart Apollo, LLC.